Dow Promotes World Water Day

Dow is promoting the upcoming World Water Day (March 22nd) with a PSA that urges consumers to conserve water while promoting its water filtration technology and work bringing clean water to Haiti. The theme for the 18th anniversary of the UN-created event — "Water for Cities: Responding to the Urban Challenge."

We plan to update the latest on P&G's clean water commitment, and below, you can find out what Aveda is doing to promote clean water around the world. Any other brands with clean water initiatives you'd like to share? Post a comment or drop a line to editor@brandchannel.com as we continue our coverage.

Aveda is tying its "Be a Water Warrior" PSA to its Earth Month campaign. During April, it releases a limited edition Light the Way Candle, and 100% of each purchase goes toward funding Global Greengrants projects protecting clean water. 

In four years the initiative has helped protect or improve 550,000 people's access to clean water; support 16,000 women in becoming activists for clean water in their communities; enable 275 communities to take action against toxic industrial pollution; and fund hundreds of other clean water projects.