Interbrand IQ: The Best Asian Brands Issue

rss

brand and bottle

Guinness is Good for You - and Someday, the Planet

Posted by Shirley Brady on March 17, 2011 06:00 PM

Guinness is not only good for you — in the near future, it could be good for the environment, too.

Researchers at the University of Limerick in Ireland looking at canned stouts recently discovered that "microscopic plant fibers made of cellulose, such as cotton, can also froth up a stout."

A cellulose alternative to the plastic widget currently used in those cans would thus create "an eco-friendly head on your Guinness."

Think of it as the 'right' sort of green beer — as opposed to the to-dye-for wrong sort.

As for the enduring popularity of the 250-year-old beer, which is running a "Saint Patrick's Day primer" campaign this year, click here to read about how Guinness continues to be "brand excellence, personified."

Slainte!

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein