brand and bottle

Guinness is Good for You - and Someday, the Planet

Posted by Shirley Brady on March 17, 2011 06:00 PM

Guinness is not only good for you — in the near future, it could be good for the environment, too.

Researchers at the University of Limerick in Ireland looking at canned stouts recently discovered that "microscopic plant fibers made of cellulose, such as cotton, can also froth up a stout."

A cellulose alternative to the plastic widget currently used in those cans would thus create "an eco-friendly head on your Guinness."

Think of it as the 'right' sort of green beer — as opposed to the to-dye-for wrong sort.

As for the enduring popularity of the 250-year-old beer, which is running a "Saint Patrick's Day primer" campaign this year, click here to read about how Guinness continues to be "brand excellence, personified."


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