Viral Video Watch: Adidas Goes All In

Posted by Shirley Brady on March 20, 2011 08:00 PM

The 60-second spot, above, in the new "All In" global campaign by Adidas has racked up almost 1.2 million views since going live on Thursday — helped by a clever teaser campaign, and the appearance of Katy Perry, Derrick Rose, David Beckham and other star athletes and performers.

Also helping boost views for the spot: the soundtrack is "Civilization" from the new album from Justice, which isn't on sale until April 4th.

More about: Sports, Fashion, Apparel, Adidas, Advertising, Justice, NBA, Derrick Rose, Katy Perry, Dwight Howard, David Beckham, Lionel Messi

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