Adidas Goes All In with 3D Kick-Off

Posted by Shirley Brady on March 21, 2011 04:30 PM

Adidas launched its new global campaign with a 3D projection at its kick-off party in France, where it virtually smashed the Palais du Pharo at Marseilles in front of an audience of 1,000 people. Among the performers: the French DJ duo Justice, featured in the celeb-studded campaign. Watch a longer version below.

Besides featuring the debut of the new Justice track Civilizations, other DJs included Teddy Riner, Cut Killer, Busy P, and DJ Mehdi. Adidas joins a recent boom in brand marketers using an outdoor 3D projection to keep a crowd in thrall Disney, Saks Fifth Avenue and numerous other brand marketers.

More about: Adidas, Launch, Campaigns, Events, 3D, Outdoor, France, Marseilles, Justice, Teddy Riner, Cut Killer, Busy P, DJ Mehdi

Adidas, Nike Utilize Green 3D Printing to Optimize Prototyping 3D printing technology is putting two competitors on the fast track to remarkably rapid production...ESPN Yanks 3D Channel from the Airwaves, Citing Low Viewer Adoption Disney’s ESPN launched a 3D channel three years ago that let viewers witness golf balls arci...Illinois Church Takes Adidas Head On Over Adizero Trademark Goliath Adidas is starting to feel the little pings of David’s slingshot. The company is hea...