Posted by Shirley Brady on March 21, 2011 04:30 PM
Adidas launched its new global campaign with a 3D projection at its kick-off party in France, where it virtually smashed the Palais du Pharo at Marseilles in front of an audience of 1,000 people. Among the performers: the French DJ duo Justice, featured in the celeb-studded campaign. Watch a longer version below.
Besides featuring the debut of the new Justice track Civilizations, other DJs included Teddy Riner, Cut Killer, Busy P, and DJ Mehdi. Adidas joins a recent boom in brand marketers using an outdoor 3D projection to keep a crowd in thrall Disney, Saks Fifth Avenue and numerous other brand marketers.
More about: Adidas, Launch, Campaigns, Events, 3D, Outdoor, France, Marseilles, Justice, Teddy Riner, Cut Killer, Busy P, DJ Mehdi
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