celebrity brandmatch

Celebranding: Keira, Katie and Kate

Posted by Shirley Brady on March 21, 2011 06:15 PM

Following an online teaser campaign, Chanel today revealed the full spot for its latest campaign featuring Keira Knightley for Coco Mademoiselle. 

Three years after the first commercial film, Knightley reprises her role as a modern-day Coco Chanel "whose mystery, daring and rebelliousness are at the heart of her charm." The 30 and 60 second spots will debut on US cable TV networks on Tuesday (March 22), while a print campaign shot by Mario Testino will debut in April. Vogue today also featured a video with the British actress discussing the campaign.

Below: Katie Holmes' latest brand endorsement, and Kate Moss mocks her past problems with the help of Dior.

Katie Holmes continues her brand endorsement deals with this teaser for John Frieda's Precision Foam hair color. Billed as a short film and branded entertainment more than a commercial, it will be promoted with a red carpet event in New York on Tuesday night and on Facebook. Holmes, meanwhile, is busy promoting her Holmes & Yang fashion line, and upcoming miniseries, The Kennedys, on ReelzChannel.

Here's Kate Moss for Dior, spoofing with her past reputation as "Cocaine Kate" (which got her dropped from luxury campaigns including Chanel). She's promoting Dior Addict lipstick, along with a new tune by Duran Duran:

And our final K is for Kate Spade's spring campaign, which stars actress Bryce Dallas Howard:

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia