Posted by Shirley Brady on March 28, 2011 12:30 PM
Trending on YouTube: the latest example of how Air New Zealand is determined to win at the viral video game.
From Rico, the smarmy suave puppet, to hiring Snoop Dogg to rap with Rico, and now hiring Richard Simmons (with a cameo by Amazing Race host Phil Keoghan) for a comedic in-flight safety video — but really to generate a #richroll meme on Twitter, picking up where the #rickroll craze left off — the airline's doing more to boost NZ's national image than Peter Jackson's Kiwi filmmaking featuring hobbits (but no sheep).
As USA Today notes, it's not the first time the cheeky airline has created an irreverent in-flight video, noting 2009's body-painted staff "bare essentials" video and last year's "Crazy About Rugby" streaking granny video.
Check out the 'making of' Simmons' addition to ANZ's in-flight canon below.
More about: Viral Video, YouTube, Air New Zealand, Richard Simmons, Twitter, Advertising, Viral Marketing
Bea K. says:
You go Richard, show them how to fly!!!
March 31, 2011 11:12 AM #
Senior .NET DeveloperInterbrandNew York, NY, USA
ConsultantInterbrand Mexico City, Mexico
Senior Consultant, Strategy - AnalyticsInterbrand New York, NY, USA
Verbal Identity ConsultantPlanned Parenthood SoutheastCologne, Germany
view all jobs...
View all conferences...
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Financial, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech, 2012 Olympics
Send us story ideas:email@example.com