Posted by Shirley Brady on March 29, 2011 05:00 PM
Anyone watching The Amazing Race on CBS on Sunday night couldn't have missed the series' latest sponsor. As you can see in the clip above, episode six made a pitstop in Kolkata, India — along with Snapple, which the contestants chugged as they chatted with host Phil Keoghan.
Snapple has created a limited-edition papaya mango tea flavor (along with a diet version) in tandem with its sponsorship of The Amazing Race this season — check out its colorful, India-inspired packaging and labels below.
In addition to buying TV commercials and in-show product placement this season, the tea-based beverage brand is sponsoring the show's 10th anniversary celebration, which is being held in Miami on May 7th, to coincide with the season finale the following day.
Adding some social marketing support for the cross-promotion, Snapple is hosting a "Snap a Snapple" Facebook promotion "inspired" by the series, which includes a photo challenge, race and $1 off coupon, which can also be found on the show's section of CBS.com.
It's all, of course, driving tune-in for the series — and sales of Snapple's latest flavor combo in its hard-to-miss bright packaging: