brand news
Posted by Dale Buss on April 1, 2011 09:00 AM

AMC, Matthew Weiner and Lionsgate reach agreement to keep Mad Men on the air for three more seasons.
Sbarro restaurant chain to file Chapter 11.
American Apparel nears bankruptcy filing.
American Airlines and Japan Airlines launch trans-Pacific airline alliance.
Budweiser runs responsible drinking campaign on "China's Twitter," Sina Weibo.
Disney rolls out Disneymedia+ to integrate brand marketing in Europe.
Panasonic reports on impact of Japan disaster on operations.
Anheuser-Busch focuses on NFL draft in new deal with league.
BBVA Compass hits the road with the NBA.
BMW is seeking mobile app start-ups to fund via its just-launched New York City VC/incubator arm.
Berkshire-Hathaway deals with fallout from exec resignation as Warren Buffett’s handling is questioned.
Crayola faces parental angst over cleanup from colored bubbles.
Kraft sees payoff from cheeky “Yiayia” campaign for Athenos Greek-style products.
Live Nation bids to buy Warner Music Group.
Major League Baseball makes a big pitch on Opening Day including Volvo sponsorship of MLB's At Bat app.
NASDAQ and IntercontinentalExchange make joint bid for New York Stock Exchange to trump Deutsche Boerse.
Nike, Volkswagen and ESPN bask in attention to Cricket World Cup in India.
Tepco may receive Japanese-government financial aid as the electric utility deals with its troubled nuclear plant.
& the U.S. economy added jobs in March as the unemployment rate tick down to 8.8%.
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