Posted by Shirley Brady on April 4, 2011 11:30 AM
Nutricia, a Groupe Danone-owned baby food brand in the Netherlands, launched Baby Connection, an innovative app in the iTunes store on April 2nd, that aims to unite and engage moms-to-be and dads-to-be in the pregnancy journey.
When the parents' smartphones are placed side-by-side, for instance, the "duo-app" acts as one screen — but how to get men interested in tracking their baby's progress too? The brand's marketers came up with the "Instant Pregnancy Experience" for men (above). See the app in action below.
More about: Mobile, Apps, Nutricia, Groupe Danone, Numico, iTunes, Food, Babies, Parents, Health, Nutrition
Is not in English :-(
April 11, 2011 10:30 PM #
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