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going green

Coca-Cola Rolls Out PlantBottle in US

Posted by Shirley Brady on April 4, 2011 10:30 AM

In this national TV spot, Coca-Cola introduces the US to its new nationally available PlantBottle for Dasani, billing it as"the first 100% recyclable beverage package made from up to 30% made from plants." Dasani was Coca-Cola's pilot brand to test the PlantBottle. It's also being joined by sister beverage brand Odwalla, as announced today — just in time for Earth Month.

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