doing good
Posted by Shirley Brady on April 5, 2011 10:00 AM
More than 100,000 people are expected to go barefoot today thanks to TOMS Shoes. The goal of One Day Without Shoes, as the brand tweeted, is "to raise awareness of the impact a pair of shoes can have on a kid's life."
As TOMS gets ready to kick off its own shoes, celebrities endorsing this year's event include Charlize Theron, a host of Canadian musicians, and brands including Google and AOL. Participants are tweeting using the official hashtag, and also checking in via Gowalla.
More about: TOMS Shoes, One Day Without Shoes, AOL, Google, Charlize Theron, Blake Mycoskie, Corporate Citizenship, Corporate Responsibility, CSR, Gowalla, Twitter