Posted by Michael Waltzer on April 5, 2011 01:30 PM
In Disney's latest viral marketing, the above "ad" is really a pitch for the upcoming Disney and Pixar film, Cars 2. It appears to be the type of used car commercial that you might see on a local TV station at 2am.
There are hints and clues throughout the ad that hint towards the new movie, and there is even a hidden URL you can go to, if you can find it, (pause the video on the 57 second mark), that will take you to an exclusive clip of the new movie itself, but only those with the link can access it.
The phony commercial even has a phone number that, when called, a message machine answers and the spokesperson from the commercial, Stu says he’s unavailable, and then a robot voice instructs the caller to visit a URL — which links to the Cars 2 clip.
The other clue: click through on the embedded ad and you'll see this is hosted on the Disney/Pixar YouTube channel.
In another clever viral move, a car parked outside of the San Fransisco Wondercon featured a giant sticker with the Twitter handle @ChromeLeaks — which sends people to Cars-N-Deals.com, which redirects to the video above.