Ikea Wood Like Your Attention, Please

Posted by Shirley Brady on April 11, 2011 12:00 PM

Ikea outlines its commitment to using sustainble wood in a new video to support its recently released 2010 sustainability report on March 30th.

That report touted the introduction of a new sustainability product score card with 11 criteria and the fact that its use of certified wood (from forests certified as responsibly managed) increased from 16.2% to 23.6% last year.

Ikea has also worked with WWF (since 2002) and local forestry managers, including in China and Russia, to ensure it's using sustainably logged wood sources and to conserve forests.

More about: Ikea, Sustainability, Green, Wood, Corporate Citizenship, CSR

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Comments

Ric Avis says:

Come on Ikea. You cannot peddle the merits of FSC when their standards are so inconsistent from region to region and around the world, and expect to be credible. For example, safety standards in the Chinese operation shown in your video are obviously lacking and wouldn't be tolerated in certifications such as PEFC or SFI, or even under FSC in Canadian jurisdictions. Similarly, trees are widely planted in SFI or CSA certified forests I am familiar with locally, and yet you'd prefer not to purchase from these certified forests where environmental standards are high AND workers can safely earn a decent wage. Wood is good, but I have to tell you I'll be thinking twice about purchasing yours.

April 12, 2011 12:13 AM #

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