brand survivors
Posted by Michael Waltzer on April 12, 2011 03:30 PM
Usually when a brand takes off, it is in earnest. But sometimes it has many half-lives in hilarity. When it comes to satire, Star Wars is a deathless brand.
A new video has surfaced from YouTube’s Sneaky Zebra Channel. Based out of the UK, the channel says it is dedicated to creating awesome action and comedy films, and then getting them to go viral.
The latest of their creations to take off? A parody of the “I’m a PC, and Windows was my idea” campaign, but Star Wars-branded. Yup, there’s still gas in the tank on the Star Wars satirical vehicle.
The videos feature Darth Vader, a Storm Trooper, and Chewbacca telling their stories on how different Star Wars staples were “their idea.” For example, the Darth Vader spot ends with him saying, “I am a Sith Lord. And the Deathstar was MY idea.”
This is not the first time the Star Wars brand has been used as a parody or to advertise, and it certainly won’t be the last. Adult Swim’s show Robot Chicken, starring Seth Green, has done three Star Wars versions of the show, and so has Family Guy. The sci-fi franchise has been parodied in numerous movies and TV shows. Recently Volkswagen ran a Star Wars-themed spot, titled “The Force.” Stickers being sold on the internet spoof Star Wars with Starbucks to create Star Wars Coffee, with the tagline reading, “May the Froth be With You.”
Other honorable mentions include the film Spaceballs, which parodies the Star Wars movies, as well as a 1999 film called Thumb Wars, which is also a parody of the films, but using only peoples thumbs as the actors. There is also a website dedicated to making spoofs in cartoon form, called, you guessed it, “Star Wars Spoofs,” which has games, cartoons, and even postcards that parody the brand.