Posted by Shirley Brady on April 15, 2011 05:00 PM
Adidas has seen the light. The brand has unveiled what it's claiming is "the lightest basketball shoe ever" — the adiZero Crazy Light. A mere 9.8 ounces, it will be worn by the Chicago Bulls' Derrick Rose during the NBA Playoffs, and available at Foot Locker on June 3rd.
Below, Foot Locker talks with Lawrence Norman, VP of Global Basketball for adidas, about the adiZero Crazy Light:
Below, the shoe's designer, Robbie Fuller, and Alicia Davis of Adidas discuss the new shoe:
And more from Fuller:
More about: Adidas, adiZero, Fashion, Sports, Derrick Rose, Chicago Bulls, NBA
Senior .NET DeveloperInterbrandNew York, NY, USA
ConsultantInterbrand Mexico City, Mexico
Senior Consultant, Strategy - AnalyticsInterbrand New York, NY, USA
Verbal Identity ConsultantPlanned Parenthood SoutheastCologne, Germany
view all jobs...
View all conferences...
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Financial, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech, 2012 Olympics
Send us story ideas:firstname.lastname@example.org