Coca-Cola Gets Ready for 125th Anniversary

Posted by Shirley Brady on April 18, 2011 09:30 AM

Coca-Cola UK is running the above commercial, featuring its classic anthem, as part of its 125th anniversary celebrations leading up to the actual day on May 8th.

A special section of its UK website is tracking the 125th related marketing and promotions, including commemorative packaging, in-store signage and outdoor ads, digital marketing (such as a retro poster maker) on the Coke Zone and social marketing on Facebook and Twitter.

More about: Coca-Cola, Heritage Brands, Anniversary, Beverages, Campaigns, TV, Advertising, Outdoor, Social Marketing, Digital Marketing, UK, Audio Branding

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Comments

Deb Budd says:

Coke must be loving the timing... they hit a notable anniversary just as Pepsi sales declined to push the competitor into third place behind Diet Coke. Let the conspiracy theories begin...
online.wsj.com/.../...18204576206653259805970.html

April 19, 2011 02:43 PM #

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