Mascots Gone Wild: Watch Focus Doug and Travelocity Gnome in LA

Posted by Shirley Brady on April 20, 2011 04:30 PM

As we highlighted last week, Ford and Travelocity are teaming up for a cross-promotion that leverages one brand's classic mascot — Travelocity's Roaming Gnome, currently hosting a #greengnome pre-Earth Day scavenger hunt in New York — and a newer upstart in Doug, the 2012 Ford Focus "spokespuppet."

In a just-released video that includes a nod to Travelocity partners such as the Beverly Wilshire hotel, the co-branding move is pegged to a sweepstakes that kicks off today.

More about: Co-Branding, Ford, Focus, Travelocity, Mascots, Focus Doug, Roaming Gnome, Branded Entertainment, Social Marketing, Facebook, Twitter, Contests, Beverly Wilshire, Earth Day, Event Marketing

Broadcasters Step Up Their Streaming Abilities as Digital Competition Heats Up If you can’t beat ‘em, join ‘em. Major US broadcasters are lining up their digit...China Looks for Freedom in Consumer Products The "Live Free" logo on the back of a jacket or the big, red "自由" ("Freedom") on the sleeve of Har...Chase Tees Up Holistic 'So You Can' Brand Campaign Chase offers a lot of financial products and services, and typically its marketing has focused on ...