Interbrand IQ: The Best Asian Brands Issue

rss

luxury watch

Tiffany Puts a Lock On It

Posted by Shirley Brady on April 26, 2011 11:00 AM

Tiffany's new collection expands its signature lock motif in a new jewelry line that ranges from $80 to $6,000. The new shoot, styled by red carpet power stylist Estee Stanley, also marks a departure from Tiffany's more traditional campaigns, such as the recent "True Love Grows."

The spot below, depicting a classic Tiffany fairytale wedding, features an original tune by Joshua Radin that will be released for download due to popular demand.

Comments

Alan Canada says:

"a classic Tiffany fairytale wedding, features an original tune by Joshua Radin."  That may be a fairytale wedding, and it is Joshua Radin singing, but "original tune" it ain't.  It was a hit for Barry White in 1974, who co-wrote it.

April 28, 2011 11:40 PM #

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein