Just after our resident product placement tracker, Abe Sauer, posted his review of POM Wonderful Presents: The Greatest Movie Ever Sold and interview with the film's director, Morgan Spurlock, we got word of how one of the brands that sponsored the documentary is leveraging its relationship with Spurlock.
Hyatt is inviting the public to submit their own movie trailers for a competition that will be judged by Spurlock, with prizes including two other sponsors of the movie (JetBlue and title sponsor, POM Wonderful).
Showing it has a sense of humor (while turning the movie spotlight back on the Hyatt brand), the global hotelier announced on its Facebook page today:
We had such a great time playing a role in POM Wonderful Presents: The Greatest Movie Ever Sold, that we're looking for the next great product placement idea. Help us find our next movie role and you could win a trip to Aruba, compliments of Hyatt and JetBlue.
If you have an idea for a movie, Hyatt and Morgan Spurlock want to see it. Create a trailer, shoot a scene or just explain your idea. How far you take it is up to you.
Submit your idea with Hyatt playing a role and you'll have a chance to win a Grand Prize 7 day trip for two to Hyatt Regency Aruba, flying on JetBlue. Nine runners up will win 10,000 Hyatt Gold Passport bonus points, and a case of POM Wonderful 100% Pomegranate Juice.
The deadline for entering is May 23, 2011 at Noon ET, so get your camera rolling.
The move follows Hyatt's other cross-promotion of the film, which includes Hyatt's own version of the movie's trailer, introduced by Spurlock:
Hyatt's behind-the-scenes of the doc, featuring marketing director, Stacey Snyder, admitting the brand's trepidation about getting involved in Spurlock's project:
And Hyatt's in-room greeting with Spurlock in a branded bathroom:
The other mock trailers created for the "Greatest Trailer" promotion:
Right Turn, Wrong Turn:
Two Months in Nepal:
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