brand accolades
Posted by Theresa Howard on May 5, 2011 01:30 PM

Coca-Cola doesn’t look a day older than 25 as it counts down to its 125th birthday Sunday to kick off a year-long celebration.
The American icon soft drink brand that seems to have won the battle with old age has prevailed. It shows just how young and hip it is with a free concert for Coke associates and families on Saturday.
The lineup of musicians and artists includes World Cup flag-waver K’NAAN, Natasha Bedingfield, and Ne-Yo. And, oh, America’s favorite emcee, Ryan Seacrest, will host. Get all the details on catching the concert's live-stream at cocacola.com/125.
Tomorrow we’ll take a look at how Coke has shed its stodgy image over the years and is poised to use its youth and vibrancy to help double revenue by 2020.
More about: Coca-Cola, Anniversary, Beverages, Campaigns, TV, Advertising, Music, Social Marketing, Digital Marketing, Audio Branding, Ryan Seacrest, K’NAAN, Natasha Bedingfield, Ne-Yo