London Calling: Vodafone Wraps Cabs in Union Jack and Mobile

Vodafone is taking it to the streets…and soon, Heathrow Express trains in London.

A new fleet of Vodafone-branded Union Jack cabs enable cab riders to pay their fares via handsets, in a nearly-near field communication (NFC) scenario – where users send a text to the taxi’s number and are automatically charged.

Hundreds of the branded taxis hit the streets this week in one of London’s largest ever ‘wrapping’ ad campaigns.

Vodafone’s London customers make more than 160 million calls, send over 155 million texts and download the equivalent of 16 billion emails monthly, according to the press release.

Guy Laurence, Vodafone’s UK Chief Executive said, “We are committed to offering London the best possible network. We have already made hundreds of improvements to increase coverage, capacity and reliability to ensure Londoners can always stay in touch with friends and family.” 

Every cab has a charging point to ensure that riders never lose their charge. All seven Heathrow Express trains, meanwhile, will be wrapped within the next six weeks.

“Now with our fantastic fleet of Union Jack cabs and their on-board chargers which anyone can use, all Londoners will be able to see our continuing commitment to the capital,” adds Laurence.

Never hurts to feed the hand that fuels you where you live.