Angry Birds Live: T-Mobile Takes Mobile Marketing to New Level

How does T-Mobile plan to top its smash Royal Wedding dance spoof? By tapping the hottest mobile game on the planet.

Angry Birds game-maker Rovio teamed up with the Deutsche Telekom-owned brand to create a real-life version of Angry Birds for another flash-mob video — this time, not set in the UK but filmed in Terrassa, near Barcelona, Spain, on May 11.

Part of T-Mobile's Life's for Sharing viral marketing campaign, it will be rolling out across Europe. Watch the teaser below.