Hyundai and Prada Match Bags and Cars with Luxury Genesis Model

The AWD Hyundai Genesis may be a scarce commodity in the US, but in Korea, luxury fans can now buy a Genesis model to match their Prada outfits. 

The 2012 Hyundai Genesis Prada is now available in South Korea, marking the first time the automaker has partnered with a luxury brand. The special edition model, available by special order and limited to 1,200 vehicles in Korea, later exporting to a limited number of Middle Eastern and Asian countries, including China.

According to the press release, Hyundai and Prada "worked together for over two years to perfect the model, after unveiling a special edition at the 2009 Seoul Motor Show." As for what makes it Prada-worthy?

The release continues:

"Genesis Prada comes in three special colors – Black Nero, Blue Baltico and Brown Moro – that are applied with a three-layer coat technology with stereoscopic gold pearl. Dark chrome is applied to the radiator grille, emblem and door handles to reflect the unique palladium-coated buckles on Prada’s bags. The innovations introduced by Prada include also 19-inch alloy wheels and an outer antenna with a wedge shape. For the interior, the dashboard and the upholstery have also been revised and artisan-crafted in "saffiano" leather – Prada’s signature top quality leather – to obtain a luxurious and sophisticated finish. Genesis Prada will be produced by customized personal orders, while the limited Genesis Prada badge and GP500 emblem will emphasize the scarcity of the car. Hyundai, together with Prada, will carry out exclusive VIP marketing activities to provide customers with ultimate satisfaction and convenience."