McDonald's CEO: The Clown Stays in the Picture

Posted by Shirley Brady on May 19, 2011 06:15 PM

"Ronald McDonald is an ambassador to McDonald's and he is an ambassador for good. Ronald McDonald is going nowhere."

— McDonald's CEO Jim Skinner defends the chain's brand mascot at today's annual general meeting and confirms Ronald isn't being retired. The news prompted cheers and the majority of shareholders rejected a proposal (following an ad campaign by an obesity watchdog group including Dr. Andrew Weil, among other physicians and health advocates) pressuring the chain to revamp its kids marketing tactics in light of America's rising childhood obesity numbers.

More about: McDonald's, Jim Skinner, Ronald McDonald, Mascots, Food, Advertising, Children's Marketing, Obesity, Health, Patch Adams, Andrew Weil

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