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Who's Counting? Big 12 Won't Rebrand, Despite Losing Teams

Posted by Mark J. Miller on May 26, 2011 02:00 PM

The sports world has always had plenty of team names that lack an ounce of logic.

The Utah Jazz’s name made a lot more sense when the team was in New Orleans. It’s not as if Salt Lake City has produced many famed beboppers. And where is the lake that the Los Angeles Lakers are crowing about? Oh, right, back in the Land of 10,000 Lakes, Minnesota, where the team played until 1960. And what about the L.A. Dodgers while we’re at it? The team was originally in Brooklyn and known for some time  unofficially as the Trolley Dodgers, of course. As they say in the kids' classic book, You Never Heard of Sandy Koufax? — exactly what are they dodging out there? Palm trees?

Well, add another one to the list. The NCAA’s Big 12 Conference has lost two teams this year. As any first grader can tell you, that means the Big 12 has slimmed down to only 10 teams. Despite this fact, the team refuses to rebrand. Time for a new kids' book: Big 12 - 2 = Big 12 (Trust Us).

Of course, the funny thing is that one of the teams that left the Big 12 is Nebraska. The Huskers are now in the Big Ten Conference, which now consists of 11 teams and doesn’t plan on changing its name, either, according to CollegeFootballTalk.

The Big 12's board of directors has decided to stick with its current branding rather than change its name to the Big 10, which might be a bit confusing since the league with 11 teams is still running under that name.

The Big 12, by the way, got its name back in 1994 when the Big Eight Conference merged with four Texas teams from the Southwest Conference.

“Most people believe that the Big 12 is the name on the banner under which we have competed, under which we’ve won national championships,” Big 12 Conference Commissioner Dan Beebe said, according to CFT. “I think the name we have is the name we’re going to continue with.”

However, the conference will introduce a new branding initiative in late July at the Big 12’s planned media days.

The current members of the Big 12 include the Baylor Bears, Iowa State Cyclones, Kansas Jayhawks, Kansas State Wildcats, Missouri Tigers, Oklahoma Sooners, Oklahoma State Cowboys, Texas A&M Aggies, Texas Longhorns, and Texas Tech Red Raiders. 

Seems like this is a subject the math majors and marketing majors on Big 12 teams can do battle over on travel days.

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