Best Global Green Brands 2013

debate

Pop Quiz: Is Lady Gaga Diluting Her Brand?

Posted by Shirley Brady on May 27, 2011 07:00 PM

Lady Gaga's massive media (social and traditional) blitz to promote the launch of Born This Way made Madonna look shy, but the non-stop self-promotion appears to have paid off, with first-week sales of her new album today estimated by Billboard to crack the one million mark.

Still, does it come at a cost to her personal brand? Let us know if you think she's too overexposed (a word not likely found in her vocabulary!) in our debate.

Comments

segaf79 Indonesia says:

Great post..nice..
<a href="http://ahlulkisa.com/" target="_blank">ahlulkisa_raikhannahdliyin</a>

May 29, 2011 10:11 PM #

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein