brand news

In the News: AT&T, PBS, LeBron & more

Posted by Dale Buss on May 31, 2011 09:00 AM

In the News

Activision Blizzard tests subscription for Call of Duty videogame.

AmEx custom publishing writes success story.

Apple to reveal iCloud and iOS5 on June 6th.

AT&T faces growing opposition to T-Mobile acquisition.

Budweiser, Miller High Life appeal to Americans' patriotic spirit.

Colombia coffee growers create logo to woo Chinese from tea to lattes.

Comcast buys Blackstone's stake in Universal's Orlando parks.

Conde Nast chief deals with digital-media demands.

Fiat delayed on Canada's Chrysler shares by after striking US government deal.

FIFA pressured to reform soccer governance.

Gatorade challenged as US pediatricians warn against energy drinks for kids.

Google scraps translation API, upsets librarians and others.

Greek bailout hopes lift markets.

Groupon relies on writers and editors to maintain (funny) tone of voice.

Hangover 2 breaks record for biggest 5-day R-rated opening, following "biggest comedy bow" record.

IMF contender Christine Lagarde pledges reforms.

Intel challenges Apple's iPad and MacBook Air with new Ultrabooks.

L’Oreal looks to “accessible innovation” to attract shoppers.

LeBron James is driving NBA viewership and interest.

London cleans up for 2012 summer Olympics.

MG plans brand revitalization under Chinese owners.

Miley Cyrus (not Justin Bieberlaunches Twitter revolt against Urban Outfitters.

Nestle tests “virtual shopping centers” to gain consumer insights.

NFL lockout threatens marketing efforts by PepsiCo, Mars, P&G and other sponsors.

Ohio State University accepts resignation of football coach in wake of scandal.

PBS website hacked in WikiLeaks protest as public broadcaster looks to add more ads.

Renault taps new No. 2.

Samsung relies on Android for future tablet versions.

Scion adapts to stay on quirky side of automotive brands.

Sony makes Japan wait for PlayStation Network restoration.

Toyota restructures North American product-development authority.

Twitter reportedly plans to launch its own photo app.

US Rep. Anthony Weiner says hacker sent lewd photo from his Twitter account.

Vancouver Pizza: the temporary name for Boston Pizza in Vancouver during the NHL playoffs.

Walmart pressured to monitor global supply chain for ethics and standards.

& Wall Street bankers accused of IPO scams.

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