Posted by Mark J. Miller on June 3, 2011 12:30 PM
When Game Three of the NBA Finals tips off Sunday, there will be a very small group of fans that will be waiting for one particular commercial.
The ad (watch it below) is for the 2012 Chrysler 300S, a vehicle Motor Trends called “performance-tuned” and “muscle-bound.” But the main attraction of the ad won’t be the vehicle but the man in it: Dr. Dre. Once known as Andre Romelle Young, Dre is one of the most powerful people in the recording industry.
He and fellow big-name producer Jimmy Iovine, fresh off his first season as a music czar of sorts for American Idol, teamed up in 2008 to found the company Beats by Dre, a headphone and speaker company. Beats by Dre has expanded into manufacturing speakers for automobiles because — just take a wild guess what you can find inside a 2012 Chrysler 300S? That’s right. Beats Audio, by Beats by Dre, which is also integrated in HP's PC line.
That’s why when you’re watching the NBA Finals and Chrysler's "Good Things" spot — the latest in its "Imported From Detroit" campaign that kicked off at the Super Bowl with Eminem singing — comes on, it’ll be Dre behind the wheel. And not in Detroit, but LA. Because that's the way Chrysler (and Dre) roll, got it?