Posted by Shirley Brady on June 9, 2011 10:00 AM
Bombay Sapphire treated Londoners to a 3D projection last night at the Battersea Power Station. As part of its "Infused with Imagination" campaign, the projection was based on a fan's design: Albania's Erjola Veliaj, the winner of a global competition that launched in December on its Facebook page.
His idea was the fan favorite: to turn the power station into a rainbow of changing colors (inspired by a Rubik's Cube) that morphed into the brand's iconic blue, all reflected in the water of the Thames.
Imagination is at the heart of the Bombay Sapphire brand, as highlighted at the UK launch of "Infused with Imagination" in April:
Last night's event also builds on a theme that started last year with this UK projection:
In the US, meanwhile, the brand is promoting another Facebook project to inspire fans: inviting artists to submit works in the second year of a collaboration with Russell Simmons' RUSH Philanthropic foundation.
More about: Bombay Sapphire, Alcohol, Campaigns, Digital, Outdoor, Crowdsourcing, Facebook, Social Marketing, Russell Simmons, RUSH Philanthropic, Art, Event Marketing, 3D, 4D, Projections, London, UK
Senior .NET DeveloperInterbrandNew York, NY, USA
ConsultantInterbrand Mexico City, Mexico
Senior Consultant, Strategy - AnalyticsInterbrand New York, NY, USA
Verbal Identity ConsultantPlanned Parenthood SoutheastCologne, Germany
view all jobs...
View all conferences...
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Financial, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech, 2012 Olympics
Send us story ideas:email@example.com