Bombay Sapphire Projects Fan's Imagination on London

Bombay Sapphire treated Londoners to a 3D projection last night at the Battersea Power Station. As part of its "Infused with Imagination" campaign, the projection was based on a fan's design: Albania's Erjola Veliaj, the winner of a global competition that launched in December on its Facebook page.

His idea was the fan favorite: to turn the power station into a rainbow of changing colors (inspired by a Rubik's Cube) that morphed into the brand's iconic blue, all reflected in the water of the Thames.

Imagination is at the heart of the Bombay Sapphire brand, as highlighted at the UK launch of "Infused with Imagination" in April:

Last night's event also builds on a theme that started last year with this UK projection:

In the US, meanwhile, the brand is promoting another Facebook project to inspire fans: inviting artists to submit works in the second year of a collaboration with Russell Simmons' RUSH Philanthropic foundation.