2014 Brandcameo Product Placement Awards

sip on this

Pepsi NEXT Reduced Sugar Formula Gets US Test

Posted by Shirley Brady on June 13, 2011 06:30 PM

Pepsi NEXT (not to be confused with the Pepsi Nex soft drink brand in Japan and South Korea) is launching in the US next month — but only as a trial run.

The reduced-sugar cola brand will be tested in two markets in Iowa and Wisconsin, according to PepsiCo's press release today, which adds:

"Pepsi NEXT was created for consumers who seek the rich taste of full-calorie cola but have decreased their consumption in order to reduce the sugar in their diet. While sugar-reduction is a priority for this segment, they have not adopted the flavor profile of a zero calorie cola. Pepsi NEXT delivers in the sweet-spot for these consumers with its real cola flavor and 60 percent less sugar."

"As part of our continued commitment to innovate our carbonated soft-drinks portfolio, we developed Pepsi NEXT, a great tasting, full-flavor cola with 60 percent less sugar," stated Massimo d'Amore, CEO of PepsiCo Beverages America. "In thorough consumer research, Pepsi NEXT resonated very well with consumers who are seeking a new, reduced sugar alternative to their loved cola."

As The Consumerist notes, "both Coke and Pepsi have been down the mid-calorie road before with the short-lived C2 and Pepsi Edge, respectively."

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements