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Pepsi NEXT Reduced Sugar Formula Gets US Test

Posted by Shirley Brady on June 13, 2011 06:30 PM

Pepsi NEXT (not to be confused with the Pepsi Nex soft drink brand in Japan and South Korea) is launching in the US next month — but only as a trial run.

The reduced-sugar cola brand will be tested in two markets in Iowa and Wisconsin, according to PepsiCo's press release today, which adds:

"Pepsi NEXT was created for consumers who seek the rich taste of full-calorie cola but have decreased their consumption in order to reduce the sugar in their diet. While sugar-reduction is a priority for this segment, they have not adopted the flavor profile of a zero calorie cola. Pepsi NEXT delivers in the sweet-spot for these consumers with its real cola flavor and 60 percent less sugar."

"As part of our continued commitment to innovate our carbonated soft-drinks portfolio, we developed Pepsi NEXT, a great tasting, full-flavor cola with 60 percent less sugar," stated Massimo d'Amore, CEO of PepsiCo Beverages America. "In thorough consumer research, Pepsi NEXT resonated very well with consumers who are seeking a new, reduced sugar alternative to their loved cola."

As The Consumerist notes, "both Coke and Pepsi have been down the mid-calorie road before with the short-lived C2 and Pepsi Edge, respectively."

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