A new Green Lantern clip proves that the Green Lantern may be able to imagine anything into existence, but if he wants a delicious foot-long sub, all he needs is $5.
The Subway product placement is just one of the myriad brand tie-ins trying to get a taste of the latest summer superhero. While X-Men: First Class seemed to eschew product partners, Green Lantern is more than making up for it.
In addition to a placement in the film itself, Subway has launched a major campaign featuring Green Lantern — one tied into avocados.
Avocados are green. Green Lantern is green. Get it? Subway's website is also running several promos tied into the film. But Subway is far from alone in the Green Lantern (Partner) Corps.
The film's official partner page lists LG, Doritos, Hot Wheels, Brisk, Reese's and Xbox. Brisk and Doritos have online Green Lantern presences. ("Drink like Green Lantern." What?!)
Hot Wheels' ad, meanwhile, is a little fast and disjointed.
The Reese's ad is a little more on message.
While the LG tie-in appears to be mocking Green Lantern. Is that wise?
Six Flags amusement parks have opened a 63-mile-per-hour Green Lantern thrill-coaster.
America's milk industry is even using the movie for its Got Milk? campaign — not to promote green milk, but chocolate milk, with a LanternWorthy microsite and this print ad:
With Green Lantern showing up all over TV, too, from Nickelodeon's Kid's Choice Awards to ESPN to the NHL Stanley Cup Finals, people are already beginning to gripe about the over-commercialization of the film… and it isn't even out yet.
One tie-in, though, has everyone cheering. A Green Lantern astronomy tie-in has allowed amateur astronomers to participate in real, genuinely useful research.
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