2014 Brandcameo Product Placement Awards

doing good

Guinness is Good For You and Social Entrepreneurs

Posted by Shirley Brady on June 22, 2011 04:00 PM

As a PhD student in Manchester, England, Edwin Broni Menash couldn't comprehend why it wasn't easier to fill his water bottle while on the go and working out. Eager to combat the over-use of plastic water bottles, he launched a charity — Give Me Tap — to convince his fellow Mancunians to use aluminium bottles filled with tap water. Now sold in cafes in Manchester, Edwin is expanding the initiative to London thanks to Guinness.

Scaling his project via a grant from the Arthur Guinness foundation, Give Me Tap donates 70p of all sales to water projects in Africa, and is looking to involve athletes from the London 2012 Olympics as well. 

He's also just one of the 2011 winners of Diageo's Arthur Guinness Fund Award, which — in association with UnLtd — is recognizing social entrepreneurs aged 25-35 "who have a brilliant urban regeneration idea that will make a difference to their local community."

Another award-winner: Glasgow Bike Shed's Gregory Chauvet, who has "recycled 700 bikes and saved over 7 tonnes from going into landfill. It's through teaching people how to mend their cycles - and from re-fitting old machines that get dropped off at his Glasgow Bike Shop that he and his team have done it. Based in the Barras, you can go along to his warehouse and be taught how to mend. Or volunteers there fix up old bikes and sell them on to the community. These are all fantastic reasons why this scheme gained the second of our Arthur Guinness Fund awards."

Like all of this year's recipients — check out the winners here — they will have access to funding, training and volunteer support from Diageo Great Britain to bring their social ventures to life, in recognition of Arthur Guinness's commitment to supporting local communities.

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements