Posted by Michael Waltzer on June 22, 2011 05:30 PM
What can one shaving brand (Gillette) do with 3,000 litres of paint, 2,800 square meters of field, 1,000 litres of foam, laser-guided robots and Roger Federer? Give the tennis star the biggest (and if not closest, certainly most unique) shave of his life.
Knocking on 90,000 hits since Gillette UK posted the video as a Wimbledon kick-off viral clip, the brand recreated Federer's face in a giant field in London. After the paint went on, foam was sprayed on his beard area, and then mowed off, followed by a giant Gillette razor. The Facebook stunt was green in more ways than one: the paint used was 100% biodegradable, and the foam used was also non-toxic and biodegradable.
This isn't the first time Gillette has featured Federer, and it's nice to see the brand staying loyal to the Swiss tennis pro. Last year, Gillette released a video that may or may not have been fake, although the brand insisted "the evidence is there to see." In the video, Federer smashed a tennis ball to knock a bottle off someone's head — not once, but twice.
Fed, meanwhile, thanked fans of Gillette's UK Facebook page for all the messages of support heading into Wimbledon: