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Monster Brings Professional Social Networking to Facebook

Posted by Shirley Brady on June 27, 2011 10:00 AM

Monster today launches a social network — on the world's biggest social network. Monster's estimated 700 million users can now import their information to Facebook and join BeKnown to connect professionally "without mixing business and friends."

The web-based job board isn't the first site to try this — BranchOut and ConnectHive come to mind — but Monster is certainly the biggest brand seeking to help Facebookers create professional subnetworks within Facebook.

While Monster also tries to foster community within its own website, the BeKnown launch is an acknowledgement that it needs to fish where the fish are (on Facebook). It's trying to help professionals get more out of Facebook, interestingly creating a new brand to attract new members to Monters via its FB app.

Beknown, available in 19 different languages, "accessible to any Facebook user," lets Facebookers cultivate their professional networks via a unique dashboard, tools and badges — find out more on how BeKnown works here, and see some screenshots here.


Luke Lockhart Canada says:

I’m all for BeKnown if they can make the job seeker’s life better. It does not look like they're quite there yet. But I applaud the innovation and look forward to things to come.

Strategically it would seem Monster sees a way to acquire job seekers through creating a professional social networking platform. They missed the boat with LinkedIn. Now they have seen the success of Branchout and are throwing their hat in the ring with BeKnown.

It's an interesting time for both job seekers and those recruiting. Pressure to innovate should lead to a better experience for both parties. Innovation to improve the job seeker experience is definitely what we strive for every day at www.pophire.com.

June 27, 2011 12:14 PM #

PJourno India says:

Does this apply to monster india as well?

June 27, 2011 02:40 PM #

S. Brady (brandchannel) United Kingdom says:

The press release says BeKnown is accessible to "anyone on Facebook" and covers 19 different languages -- but you may still want to check with Monster.

June 27, 2011 04:40 PM #

onlymeworld United States says:

Beware now more then ever what you do on facebook!  Companies like Monster and Facebook can use the information they already have on their databases, like buttons that track your activity on the web, facial recognition software, etc., and provide to employers this information!  Not doing anything wrong, doesn't matter it depends on how your future employer looks at this information.  ONLYMEWORLD the new alternative to Facebook, No Real Names, No Emails, No More Hassles!

June 27, 2011 06:40 PM #

Lawrence United Kingdom says:

I view facebook as a personal social networking tool which I like to keep separate from my professional life. I wouldn't risk mixing the two and unbalancing the whole work and life balance. There are already tools such as Linkedin that work perfectly fine for networking professionally.

I share some ideas that can help people develop professionally via the like button but most of the content I share with people working in my industry I do via forums twitter and Linkedin.

June 28, 2011 08:20 AM #

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