2014 Brandcameo Product Placement Awards

brand and bottle

Booze News: Heading East

Posted by Jennifer Sokolowski on July 8, 2011 05:00 PM

Following in the wake of the countless flavored vodkas that have been released in recent years, Bombay Sapphire has come up with a new flavor infusion of its own: Bombay Sapphire East.

Infused with lemongrass from Thailand and black peppercorns from Vietnam, Bombay Sapphire's latest release is now available in a three-market U.S. test that includes New York. While vodkas have been at the forefront of the infusion fad, Bombay Sapphire is following at least one other gin’s lead: Beefeater 24, introduced in late 2008, is flavored with Chinese green and Japanese sencha teas.

A video touting the new Bombay Sapphire flavor highlights the idea of pure, hand-harvested ingredients for an authentic Eastern experience, linking in with the brand’s “Infused with Imagination” campaign.

The Walk, Now with Less Shame

Ah, summertime. Warm nights, cold cocktails … and the dreaded “walk of shame” the morning after a little too much summer celebration.

But never fear, party girls, Svedka vodka and Ricky’s NYC — the Big Apple's homegrown funky pharmacy — have teamed up to create the Walk of Shame kit to make those walks just a little less shameful.

Included in the kit, which can be ordered online for $25, are such emergency items as a pair of post-heels flip-flops, folding sunglasses, breath freshener, hair elastics and cleansing wipes — not to mention hair-of-the-dog cocktail recipes. This could be the most elegant morning after since Audrey Hepburn last breakfast at Tiffany’s.

Wine Awaits at the End of the Trail

For those who would rather spend their summer nights far away from civilization (but still want to get their drink on), Clif Family Winery has introduced Climber, wine packaged in lightweight 1.5-liter pouches. Clif claims that its pouches have an 80% lower carbon footprint and create 90% less waste than two glass wine bottles. Billed as “All Terrain Wine Transport,” the pouches are available in unoaked Chardonnay (which LA Weekly calls a “great value”) and Cabernet Sauvignon and feature a handle on top to make them easy to hang from the nearest tree or tent pole.

Sparkling Wine by Any Other Name

While English sparkling wine is getting more respect these days, there’s one thing it hasn’t got: a name of its own. While France has Champagne, Spain has cava and Italy has prosecco, English sparkling wine has nothing but “English sparkling wine,” which, well, doesn’t exactly sparkle. Many in the industry are advocating the creation of something a bit more catchy, a contentious topic that will be discussed by the English Wine Producers at a meeting later this month, The Telegraph reported.

So far, some of the leading proposals are “Britagne” (pronounced “Brittania”) and “Merret,” after the 17th-century English scientist Christopher Merret, who was involved in the creation of sparkling wine (“Merret” is also the brand name of a sparkling wine produced by Ridgeview winery). In the meantime, whatever the name, English sparkling wine seems to be smelling sweeter and sweeter: British department store Marks & Spencer said that it was its fastest growing wine category, with sales up 70% from last year.

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements