Meta-Luxury

rss

media meltdown

'Thank You & Goodbye': News of the World Bows Out

Posted by Shirley Brady on July 9, 2011 11:00 PM

As News Corp. faces fresh allegations that phone hacking was more widespread than previously thought at News of the World, Rupert Murdoch's embattled "red top" tabloid has published its last issue, the production of which was played out over its Twitter feed.

Murdoch is fighting to defend his management team and keep institutional investors such as the Church of England from withdrawing support that would hinder his other titles, not to mention his BSkyB deal. The newspaper's former editor, Andy Coulson, was arrested Friday, as attention turns to News Corp. exec Les Hinton, Murdoch's "lifelong lieutenant and closest advisor," as the Guardian puts it.

Click below to see NotW's final cover, featuring its more provocative exclusives over the years, and check out its website and this video to see the newspaper's own tribute to its 168-year history.

The paper promised to donate proceeds from the sale of its last edition to charity, asking its followers on Facebook to nominate worthy causes. Readers can also write in to request a free souvenir edition.

Comments

geo United Kingdom says:

Good riddance!  Although I suspect it may be back under a new brand name fairly soon!

July 11, 2011 05:28 AM #

Comments are closed

What Branders are Saying on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameoThe Avengers
Acura leads brand blitz
Martin LindstromMartin Lindstrom:
On Brandwashing, Brand Ethics, and Privacy
debateJoin the Debate
What's your can't live without brand?
BPBP
Back in Business?
Michael Stone and Nancy BaileyMove Over Mad Men: Here Come the Brand Licensors
Beanstalk's Michael Stone & Nancy Bailey
Digital Watch: WahlWahl Climbing
Wahl’s Digital Branding
paperThe Millennial Consumer: Debunking Stereotypes
The latest from The Boston Consulting Group
Jeff Weedman
P&G's Jeff Weedman

Connect + Develop Your Career
Marketing to the New MajorityBranding 123
By Barry Silverstein