For the first time in 48 years, a public figure will grace the cover of the iconic magazine Better Homes & Gardens. On the cover of the August issue? First Lady Michelle Obama.
The profile will include a "Veggie Love" cookbook app in addition to a free online cookbook and a suggested plan for a vegetable garden.
While it's a huge "get" for the magazine, it may result in a few cancelled subscriptions as conservatives on social media are savaging the magazine for the move.
Newsbusters railed agaist the profile, caling it "an ultimate exposure puff piece." In the foam of the Sean Hannity website, a topic thread appeared: "Moochelle Gloats on the Cover of Better Homes and Gardens."
Right wing Wisconsin radio talk show host Vicki McKenna posted the article on her Facebook page with the comment "watch circulation decline." She later added, quote, "i have a subscription. i will be canceling it."
Commenters were not as polite.
"I guess this rag is now truly Bitter Homes and Garbage! She will make sales drop as much as her Q-rating!"
"that picnic table she’s sitting on looks mighty small – hope it was weight tested before she sat down."
"and she said "this is the first time I have really been proud of Better Homes ans Gardens"!!"
"Funny since the white house landscaping looks like crap these days and her garden is a joke."
Giving her critics easy ammunition, even as a profile of her and "veggies" was set to hit stands, the magazine cover emerges as the First Lady, a childhood nutrition advocate, shakes off criticism about a burger splurge at DC's new eatery, Shake Shack.
On the magazine's own Facebook page, a commenter posted, "Maybe Mrs. Obama should practice what she preaches to America. I think BH&G could have done a little more research & found someone else to grace their cover that really cares about childhood obesity. Makes me want to re-think my subscription choices!"
While the magazine will ceretainly see a numbers bump for the Obama issue and tie-in, it may have cost itself longer term.
Back on McKenna's page, the talk host responded to those looking to cancel their subscriptions or complain,"did you try this: 1-800-374-4244 or email email@example.com."
After that, one wrote "I did finally get to a customer service person using the phone number you both just listed. Thanks!" Another: "I wish I had told customer service that I will subscribe again when they feature Condoleezza Rice on the cover." Another: "just cancelled mine and told the gal why....she was very cordial I have to admit…."
A final commenter hinted at an entirely different Obama, vegetable-related "scandal": "Did she have her peas?"
While we doubt these critics are railing against Sarah Palin's Newsweek cover with quite the same vitriol, our Twitter followers are scratching their heads: