Posted by Shirley Brady on July 12, 2011 03:30 PM
Lacoste is wooing its Facebook fans with a variety of original content. Above, a message from Grandmaster Flash & the Furious Five, who remixed their hip-hop classic The Message for the Eau de Lacoste L.12.12 fragrance campaign; below, a one-on-one with a Gossip Girl.
Actress Leighton Meester dropped by the Lacoste Live studio in New York for the first episode of Just Jared Studio with the celebrity gossip blogger:
The brand's FB page features another toy for its fans: the MyCROC app to customize its iconic logo.
More about: Lacoste, Fashion, Social Marketing, Facebook, Twitter, YouTube, Music, Leighton Meester, Just Jared
Ed Kriese says:
Lacoste has hired some rappers to help them commit brand suicide just like Fila, Nautica, Timberland & Hilfiger did. There is nothing exclusive about seeing anyone in Detroit, Oakland or the DC ghetto wearing your brand. It's a big mistake but I suppose it doesn't matter, Lacoste is just another department store brand anyway...
July 13, 2011 08:30 AM #
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