Major League Baseball has got to be happy that General Motors had a good year in 2010. It hasn’t been an easy time for American automakers in the last few years, prompting GM to “cut some sports sponsorships to save money before its 2009 bankruptcy,” the Associated Press reports.
Thanks to revenue of $4.7 billion last year, however, GM's Chevrolet brand is able to continue being baseball's sole automotive sponsor, as it has been since 2005. Chevy's renewed deal to continue as the official vehicle of Major League Baseball now last five more years.
It was announced at the All-Star game Tuesday night that the brand will continue handing out the MVP awards for the All-Star game and the World Series, as well as the annual Roberto Clemente .award for the player who is most involved in community service.
"I can remember when 'Baseball, Apple Pie, and Chevrolet' was the jingle for Chevy advertisements in the 1970s," stated Kevin Mayer, director of advertising and promotions for Chevrolet, "but Chevrolet and baseball have shared a place in American culture for most of the past 100 years. As such, partnering with MLB is a natural opportunity for Chevrolet to connect fans of America's pastime — be it watching the World Series and MLB All-Star Game, or while visiting their local ball field."
Not to spoil Mayer's fun, but the jingle was "Baseball, Hot Dogs, Apple Pie and Chevrolet" (how could someone named Mayer forget the hot dogs!)
A particular curiosity at this All-Star game was that the players and their families go to go through an Academy Awards-style gift-bag line. Remember, the players may all be young man who love a bit of free swag as much as the next person, but the minimum pay for a Major League Baseball player is $414,000 for the season and it can be pro-rated for the number of days a player is on the roster.
“Shoe manufacturer Allen Edmonds offered every player one of three shoe styles and even included an All-Star Game shoe tree to go inside,” MLB.com reported. The swag bag for women included Bobbi Brown cosmetics, Nicole Miller scarves and a Tory Burch wallet and gift card.
"Every red carpet has to have a premium gift bag," said Tim Brosnan, MLB executive vice president of business, according to MLB.com. "As you see here, we have Allen Edmonds, who is our premium shoe partner, and we know the players are really going to enjoy getting a pair of Allen Edmonds to wear around, and the wives are going to enjoy some of the other premium product. It's a tradition of red carpets, and this is a red carpet, so it makes sense."
"As two of America's most iconic brands, Major League Baseball and Chevrolet belong together, and we are proud to announce we'll be together for years to come," Brosnan said. "Chevrolet shares our commitment to giving back to the community, and their extensive support of youth baseball is to be commended."