Esquire's Clad Latest to Mix Editorial With E-Commerce

Earlier this year Esquire announced the launch of their own e-commerce site, Clad, which will sell men’s clothing and accessories.  Clad, they propose, will bridge the gap between lifestyle recommendations and the customer shopping experience.  Come August, this newest luxury-shopping portal will be live for style-hungry men everywhere.

The site works with JCPenney and will function so that seasonal sales and editors’ picks align with the topics in new issues of the magazine. It also boasts one-click whole outfit purchasing, advanced feature to help you find the perfect fit, and free shipping! But don’t be fooled, Esquire is not revolutionizing the way we buy clothes online. It is just the latest in a slew of editorial e-commerce partnerships.

Lucky Mag released earlier this month a social shopping experience with ThisNext.com, and GQ will partner with Gilt’s full-priced men’s clothing site Park & Bond.  As retail moves more online and flash-sales are becoming overpopulated, these sites fulfill online-shoppers’ desire for the expertise of an in-store associate.

Since Park & Bond is set to launch close to CLAD, it will be interesting to see how Esquire measures up to Gilt’s wild success and over 3 million customers.