BMW Releases First Music Video

BMW released its first music video, to promote the new BMW 1 series: "check my machine," a film project created in collaboration between the BMW Group's Electronic Media Department and Munich artists Jonas Imbery and Mirko Borsche.

"The process of manufacturing a car is an exciting one, and so it has already been filmed many times over," commented corporate communications head Bill McAndrews in a press release. "As an innovative company, the BMW Group wants to show that the product also ion of a vehicle can also be presented quite differently – without the authenticity of the processes getting lost in any way."