branded entertainment

BMW Releases First Music Video

Posted by Shirley Brady on July 15, 2011 10:30 AM

BMW released its first music video, to promote the new BMW 1 series: "check my machine," a film project created in collaboration between the BMW Group's Electronic Media Department and Munich artists Jonas Imbery and Mirko Borsche.

"The process of manufacturing a car is an exciting one, and so it has already been filmed many times over," commented corporate communications head Bill McAndrews in a press release. "As an innovative company, the BMW Group wants to show that the product also ion of a vehicle can also be presented quite differently – without the authenticity of the processes getting lost in any way."

Comments

David Shantz United States says:

Interesting, nice factory -  amazing editing of the footage - but I have to say its the sort of brand building only a robot would really fall in love with.

July 18, 2011 03:41 AM #

Ed Kriese United States says:

Who made this, Dieter from Sprockets? The BMW 1 is a very good car but some silly little German eurofag video isn't going to make me want to buy one...

July 18, 2011 08:01 AM #

Comments are closed

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