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Winnipeg Jets: Upper Deck Tired of Logo

Posted by Mark J. Miller on July 15, 2011 02:00 PM

Before every major sports season gets underway, Upper Deck churns out endless numbers of cards to satisfy every seven- and 67-year-old card junkie.

But this year, all those NHL card junkies out there that are looking for a new Ilya Bryzgalov card now that he’s joined the Philadelphia Flyers or a Mike Richards card with him wearing his new Los Angeles Kings duds, they will all have to just sit tight. 

The reason things are slightly behind schedule is because the Atlanta Thrashers were purchased by True North Sports and Entertainment Group, which moved the team to Winnipeg. While the team name was obvious – the Jets, like the NHL team that left town in 1996 – Winnipeg’s logo has yet to be announced.

This is what’s holding things up, the London Free Press reports, since the logo plays a key part in the card’s design.

Upper Deck Hockey tweeted Wednesday the following: “The delay in releasing uniforms and having photo shoots for the #Winnipeg #Jets is really hindering our ability to get cards done of them.”

The Jets, of course, say they are working diligently with the NHL to get the “graphic brand” done, and the logo could be ready to go public in the next two weeks.

The Province reports that the logo design is actually far into the process: "We're working through the final logo and jersey work," said Jets director of corporate communications Scott Brown commented to the Province, adding:

"That doesn't mean it'll be announced any time soon. We just want to let the public know that contributions to any type of contest aren't going to be considered because we're long past that stage. To take in a new concept or logo now would mean the jerseys would not be ready for the beginning of the season. We're far down that road in the process of making final detailed tweakings to the logo and the jerseys."

However, if you have a hankering to design a Jets logo, Slam! reports that a Vancouver marketing and branding company is sponsoring a contest to find the best one. So far, 190 have come in.

(Above image from NHL video of the 2011 NHL Entry Draft announcement of the Winnipeg Jets team name)


bill hogan Canada says:

"(Above image from NHL video of the 2011 NHL Entry Draft announcement of the Winnepeg Jets team name)"

Winnipeg has two "i''s and one "e".

Speaking of "branding" I would think someone who believes strongly in the value of a brand would take a little effort to ensure names are spelled correctly. Especially when the name is an integral part of the brand you are writing about.

July 15, 2011 03:37 PM #

Michelle Boisson (brandchannel) United States says:

Apologies, Bill. You're right. It must have slipped us.

July 15, 2011 04:27 PM #

Michael Balch United States says:

Whatever, The Jets are just gonna do what the old Jets were experts at: Crash N Burn Special. Good to see the future Kansas City / Seattle team in it's temporary new home...

July 16, 2011 08:26 AM #

BigBob United States says:

No kidding. When that new arena shows up in a major market like Seattle, or KC wants a team, the first stumble by the Jets will mean bye-bye small town Winnipeg! That's the way big league sports goes and after what Winnipeg fans did to Phoenix and Atlanta fans, it'll be a thing of beauty. Smile

July 20, 2011 10:41 AM #

bill hogan Canada says:

Seems micheal blach is a troll.

July 16, 2011 09:24 AM #

Jt money Canada says:

Seems as thou michael balch is upset over the size of his winky.

July 16, 2011 01:15 PM #

t money United States says:

yeah, I guess selling out season tickets for 5 years guaranteed and having 8k people on a waiting list means the team is moving to KC or Seattle (which has no arena suitable for an NHL team btw). I love the passion of my fellow hockey fans but a lot of them are sadly uninformed.

July 18, 2011 11:43 AM #

BigBob United States says:

Jets fans don't look at this!

But everyone else, stack this puppy up against the inadequate MTS Center that makes the NHL look silly. Smile


July 20, 2011 10:51 AM #

Comments are closed

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