Posted by Shirley Brady on July 20, 2011 12:30 PM
Do you think model/singer Melissa Molinaro looks like Kim Kardashian in the Old Navy spot above? And who cares? Apparently Kardashian does, enough to sue Old Navy, according to TMZ. The gossip site claims:
We're told Kim is especially furious that Old Navy has been tweeting to her page about the look-alike -- in an effort to gain even more publicity. One of those tweets read, "@CBSNEWS reports that Old Navy's Super CUTE star looks like @kimkardashian. #LOL. What do you think?" We're told Kim believes the copycat campaign has damaged her wallet somewhere in the range of $15 to $20 million.
The spot debuted in February and quickly drew comparisons to Kardashian. A month later, Molinaro — a Canadian-born aspiring entertainer who appeared on MTV's Making the Band — addressed accusations that the brand was looking to kash in by hiring her as a Kardashian Klone in an interview (watch below) with E! Online, which also called her "Kim Fauxdashian."
It also works both ways — Paris Hilton cut short a TV interview yesterday after being asked if her personal brand was being eclipsed by Kardashian.
While it's likely that Kim's kase will be thrown out in court, the flap doesn't damage Old Navy's brand and may help establish Molinaro's name (which isn't even mentioned in Kardashian's suit) and fledgling career.
Here's how Molinaro — who's dating Kardashian's -ex, Reggie Bush — responded to the TMZ report on Twitter today:
And here's her E! interview from March, in which Molinaro debunked the Fauxdashian claims by reading the casting call for the Old Navy commercial, while saying she was flattered by the comparison:
Update: As might be expected, YouTube views are zooming today for Molinaro's video —