Posted by Sheila Shayon on July 21, 2011 02:00 PM
PepsiCo Beverages Canada is getting ready to roll out the 7UP EcoGreen bottle, not only Canada's but North America’s first soft drink bottle made from 100% recycled PET plastic.
The 7UP EcoGreen bottle, hitting the market in August, will reduce the amount of virgin plastic by 6 million pounds annually, which amounts to 30% fewer greenhouse gas emissions and 55% less energy use, based on current 7Up production levels.
Creating such a bottle for soft drinks is more difficult than creating a bottle for non-carbonated beverages due to added materials-stress from carbonation pressure.
The bottle will be manufactured in PepsiCo plants across Canada equipped with upgraded resin handling and inspection systems the company spent $1 million to bring up to these standards.
“Consumers want products and packaging that reflects their desire to protect the environment, and PepsiCo is committed to delivering on that with this kind of world-class innovation,” said Richard Glover, President, PepsiCo Beverages Canada, in a statement.
“After three years of research and development, we have cracked the code to commercially develop a soft drink bottle made from 100% recycled PET plastic.”
Once more, PepsiCo shows brand commitment to its marketing message, Performance with Purpose, by creating more sustainable packaging and adherence to the three R’s: Reduce, Reuse and Renew.
Kudos to a major brand for green leapfrogging. More details in the video below.