Pharma Viral: Rapping Bird and Bee Create Buzz for Infertility Treatment

Already 1,000 or so views on its way to chasing the 9.3 million of Toyota's "Swagger Wagon," married rappers, "Early Bird Catches the Sperm" is the latest Gen X-targeted anthem.

With lyrics such as "Runnin' home to get down / No matter where we are in town / Stayin' outta' the hot tub / So my sperm count won't go down," it's a hip-hop dance-hall lament addressing middle-age infertility, its lighthearted bird and bee characters make it the perfect viral for a branded fertility drug.

The video concludes by promoting to FertilityLifelines.com, a website for the (trademarked) fertility treatment drug Gonal-f of pharma company EMD Serono, the fertility unit under the Merck umbrella.  It's noteworthy that neither EMD Serono nor Gonal-f are mentioned in the video.

As blogger DaddyTypes points out, the "Bird and Bee" spokespeople have been used by EMD Serono since 2010, when the duo appeared in skits that just did not capture the fun of the new viral.

For the majority of the millions and millions of viewers who will watch this in the coming days, fertility worries, let alone considerations of Gonal-f and EMD Serono, will never cross the mind. But for a select few, this might bring a smile to a dour situation and outlook. And that's a good thing considering that Gonal-f treatments can run into the thousands of dollars.