Brand Bites: The Hoff, Kobe, Applemation & more

Air New Zealand's Rico is back, this time with David Hasselhoff, who was down under last month to promote...

Del Monte's The Hoffsicle, an ice cream popsicle (or "lolly," as they call it) in a raspberry-flavored stunt:

Behold, the Boys of Fashion week, a promotion for Models.com:

Febreze hits America's sweaty summer streets to help consumers "Breathe Happy" —

Nike China touts Kobe Bryant's summer 2011 Asia tour:

Apple's patent infringement spat with HTC gets animated (in Taiwan):

Pemican doesn't jerk anyone around with rebrand:

Baidu will begin offering free music downloads

Caterpillar woos Milwaukee Brewers fans by giving away 10,000 tickets. 

Comcast's Versus sports network will be rebranded "in the next couple of weeks" — meaning after the Tour de France.

DaVinci furniture scandal spreads in China as other sellers withdraw claims.

Molson Coors will spend £7.3 million to rebrand Carling beer, including new packaging.

Subway UK aims to put an end to pointless apps with a meaningful app: the SUBCARD, a mobile, scannable voucher loyalty rewards program.

Smart stuff about stupid food: "The 3 Big Advances in the Technology of the Pizza Box."

As cell phones make watches unnecessary, watches reposition as fashion accessories.

French AIDS awareness ad is NSFW, very French.

More NSFW branding: Feminine hygiene products + hand puppets = controversial ad.

Walnuts are drugs?

The UK's National Railway Museum freshens up its creative.

& Disney gets its Mordor on (as a shirt.)