Posted by Shirley Brady on July 25, 2011 12:30 PM
Since introducing Fabio as the "New" Old Spice Guy last week, and then acknowledging on Friday that it would be a guest stint to take over for Isaiah Mustafa, the duelling brand mascots have been engaged in a war of tweets.
Now, Fabio has issued a challenge to Mustafa: to settle the matter with a web duel, to take place at Noon EST tomorrow.
The Tuesday face-off was announced via a promoted Tweet today:
Which pointed to this video:
The brand mascots have been going back and forth on Twitter since Friday — a few choice tweets:
which was a response to this video:
Fabio, in character, responded with a few tweets of his own:
And by posting these videos:
More about: Old Spice, Brand Ambassadors, Fabio, Isaiah Mustafa, P&G, W+K, YouTube, Twitter, Celebrities, Viral Marketing, Social Marketing
Is Fabio kidding? I mean, back in ten day maybe....but now, well hands down for Mustafa. That broth a is fine
July 26, 2011 10:36 AM #
Associate Editor, brandchannelNew York
Associate Consultant, Verbal IdentityNew York
Resource AssociateNew York
Senior Account ManagerToronto
Freelance Trademark AnalystNew York
Tone of Voice SpecialistDallas
view all jobs...
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Finance, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech
Tips? Ideas? Contact:email@example.com