brand ambassadors

Duel Identity: New Old Spice Guy Fabio vs. Old Old Spice Guy Mustafa

Posted by Shirley Brady on July 25, 2011 12:30 PM

Since introducing Fabio as the "New" Old Spice Guy last week, and then acknowledging on Friday that it would be a guest stint to take over for Isaiah Mustafa, the duelling brand mascots have been engaged in a war of tweets.

Now, Fabio has issued a challenge to Mustafa: to settle the matter with a web duel, to take place at Noon EST tomorrow.

The Tuesday face-off was announced via a promoted Tweet today:

Which pointed to this video:

The brand mascots have been going back and forth on Twitter since Friday — a few choice tweets:

which was a response to this video:

Fabio, in character, responded with a few tweets of his own:

And by posting these videos:

More about: Old Spice, Brand Ambassadors, Fabio, Isaiah Mustafa, P&G, W+K, YouTube, Twitter, Celebrities, Viral Marketing, Social Marketing

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Comments

Susan says:

Is Fabio kidding? I mean, back in ten day maybe....but now, well hands down for Mustafa. That broth a is fine

July 26, 2011 10:36 AM #

Comments are closed

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