Posted by Shirley Brady on July 25, 2011 12:30 PM
Since introducing Fabio as the "New" Old Spice Guy last week, and then acknowledging on Friday that it would be a guest stint to take over for Isaiah Mustafa, the duelling brand mascots have been engaged in a war of tweets.
Now, Fabio has issued a challenge to Mustafa: to settle the matter with a web duel, to take place at Noon EST tomorrow.
The Tuesday face-off was announced via a promoted Tweet today:
Which pointed to this video:
The brand mascots have been going back and forth on Twitter since Friday — a few choice tweets:
which was a response to this video:
Fabio, in character, responded with a few tweets of his own:
And by posting these videos:
More about: Old Spice, Brand Ambassadors, Fabio, Isaiah Mustafa, P&G, W+K, YouTube, Twitter, Celebrities, Viral Marketing, Social Marketing
Is Fabio kidding? I mean, back in ten day maybe....but now, well hands down for Mustafa. That broth a is fine
July 26, 2011 10:36 AM #
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