Posted by Michael Waltzer on July 28, 2011 05:30 PM
How many things can one accomplish thanks to glass? Corning's answer — virtually anything.
Garnering more than 14 million views since being posted on YouTube in February, and winner of the video category of the BMA B2 awards, the video is a spectacular display of the potential of Corning glass.
The video shows a day in the life of a family that interacts with glass surfaces constantly, including windows, stove tops, refrigerator doors, outdoor displays, mobile phones — glass is everywhere, and Corning leaves nothing to the imagination.
The ideas portrayed in the video are incredibly innovative, and credit to Doremus (named one of BtoB's top agencies in 2010) for conceiving and executing what is now the most watched corporate video (it was created for Corning's shareholders meeting in February) ever — an impressive feat.
“Doremus leveraged true insights to create an emotionally engaging film that not only resonated with a global audience, but also communicated why Corning’s glass technologies are so important for today’s technologically advanced world," says John Mannion, director of client relations at Doremus San Francisco. "That the film became a viral success took us completely by surprise.”
You might say the agency 'gets' the heart of glass; it also helped Corning break out (so to speak) at CES in January, with a memorable campaign promoting the virtually indestructible Gorilla Glass.