brand of crazy
Posted by Jennifer Sokolowsky on August 10, 2011 05:00 PM
As the stock market tumbles and the U.S. sees its credit downgraded, luxury brand Leon Verres shows no shame in peddling gaudy baubles to the super-rich.
The maker of Billionaire Champagne, which sold out at $2.75 million a bottle, has now introduced Billionaire Vodka, which sells for a staggering $3.75 million for a 5-liter bottle. (According to the brand, “The number makes you feel as dizzy as the high-percentage of the bottle.”)
Not only is the bottle covered in 3,000 diamonds (plus a fake-fur “dress” and Russian-style cap), Leon Verres says the vodka itself is filtered over diamonds.
Billionaire Vodka will be available at “select” restaurants and bars, but those customers who have the diamond bottle delivered to their homes get an extra bonus: a pair of white gloves with the Billionaire Vodka logo “worn by the host while serving the noble drink, may, however, be passed on to the butler.”
For those who can’t afford the diamond bottle, Leon Verres — which calls itself "the world's fastest growing luxury goods brand" — is offering a .5-liter version of the vodka in a violet glass bottle decorated with Swarovski crystals. No info on the pricing for the hoi-polloi version, but it’s bound to seem a bargain next to $3.75 million.