brand and bottle
Posted by Abe Sauer on August 15, 2011 12:00 PM
It's not enough that our booze just gets us drunk anymore, multitasking modern drinkers are asking alcohol to do more.
First, brands added oddball flavor combinations (Budweiser "Clamato?") Then, a few bold brewers threw caffeine into the mix, a combination that proved popular, and litigious.
Now it's all about the packaging. And Medea Vodka is going to get your attention, like it or not.
One part bottle of vodka, one part cheap Las Vegas hotel marquee, a new edition of Medea brand vodka bottles come with a built-in digital display screen that carries customized 255-character messages in glowing blinky-blink. The bottles are not totally new, but they have recently begun getting more attention.
Pitched as the "Best engineered vodka in the world!" it is not a stretch to understand why such a bottle would be a hit.
Medea's bottle stunt is just one of the current package design re-thinking going on right now (diamonds and fur, anyone?)
Like a poorer man's Medea, Budweiser released a line of bottles that allowed for short written messages.
And then there is the Hypercolor-inspired color-changing Coors bottles, which feature blue mountains when they are the right temperature.
Of course, this trend toward souped-up bottles has created opportunity for backlash messaging.
Now the question is, what new direction for beverage bottles are brands missing? Beef jerky dispenser? Facebook-syncing? Laser beams?